Stealth advertising

Here are some articles on subliminal advertising and stealth advertising that may be of interest:

The urban legend of subliminal advertising

" As numerous studies over the last few decades have demonstrated, subliminal advertising doesn't work; in fact, it never worked, and the whole premise was based on a lie from the very beginning. "

Fear of subliminal advertising is irrational

from USA Today (about the rats controversy in a Bush commercial in 2000)

Excellent article about subliminal advertising on Wikipedia: Subliminal message


Where's the logo? from The Guardian


Why Americans hate advertising


You could also search for articles on guerrilla marketing, such as this one from Time magazine:

"It's an AD, AD, AD, AD world" Time magazine, 9/2/02, v. 160, issue 10, page 38